Hero Honda’s product range includes several successful motorcycles that have redefined the Indian motorcycle market across segments, he added.
The new bike will go on sale across the country by the end of this month and the company will target youngsters within the age group of 18-24 years as its potential customers.
Hero Honda is also planning to undertake an integrated marketing campaign involving the print, electronic and on-the-ground activations to promote the new bike.
The new ZMR is the fifth model from Hero Honda
in the premium segment. It currently sells Hunk, Achiever, CBZ Xtreme and Karizma.
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